Improving standards of living and growing awareness about personal grooming products are increasing consumer base for makeup products. Moreover, the growing consumption of color cosmetic products, due to the growing disposable income of the population results in a rise in demand for cosmetic isoparaffins, globally. According to Trading Economics Statistics on the United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which increased to US$ 15,742.81 billion in November 2018.
Moreover, key manufacturers are offering new & innovative products to gain a competitive advantage in the global cosmetic isoparaffins market. For instance, Royal Dutch Shell PLC offers Shell GTL solvents using gas-to-liquid technology with low aromatics content and odor and enhances various properties in cosmetic formulations. Shell GTL solvents such as GS190 (C10-13 Isoparaffin), GS215 (C12-15 Isoparaffin), GS250 (C14-16 Isoparaffin), GS270 (C15-19 Isoparaffin), and GS310 (C18-24 Isoparaffin) can be used as a solvent in eyeshadow, eyeliner, mascara, foundation, skincare products, and hair care products. Europe is expected to dominate the global cosmetic isoparaffins market owing to the strong presence of the cosmetic industry in the region. According to the Cosmetics Europe, the Personal Care Association, the European cosmetics, and personal care market is the largest market for cosmetic products in the world and it was valued at €76.7 billion at retail sales price in 2020. Read More : https://bit.ly/3AtE9qr
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